Jeff’s Top 25 Sources of Listings Part 2
In today’s episode, we continue our discussion on the top 25 sources of listings in today’s market. Jeff Glover will share 15 lead sources that can turn into actual listing business, including some really unique and uncommon ones you should consider going after. As the market continues to soften, it’s really important that our businesses are fed by multiple sources, platforms and relationships to ensure stability and help us achieve our goals for 2023 and beyond. The real estate industry is going to continue to experience changes, and if you’re positioning yourself correctly, these changes can work to your advantage and help you gain more clients and market share. Jeff will share the 15 more lead sources every agent should consider adding to their businesses, including lesser known relationships and platforms that will be hugely impactful. You’ll also learn; Why you don’t have to wait for people to become past clients to get referrals How to find ‘orphan clients’ Why the physical mailbox is making a huge comeback in marketing The best neighborhoods to door-knock for maximum ROI Quotes When it comes to door-knocking, the return on your time is greater at the average or lower price points than the higher price points. -Jeff Glover Key Points Real estate transactions have honeymoon phases. A seller’s excitement and enthusiasm of working with us is at its highest in the first 7 days of signing the agreement, the 7 days after it goes pending, and the 7 days after closing. Their confidence in us is at an all time high, they are more likely to be talking about us to friends, family and colleagues, and we can actually get a referral because of this. Because of the changes in the market, small to medium sized builders are panicking. They don’t have the budget or wherewithal to manage sales, and we can step in to be their salesperson or inventory reduction specialist, and we can get listings that way. In this market, you can get a lot of traction by door-knocking a neighborhood sharing updates on what’s going on in the area. Whether it’s a new listing or a home that just closed, being on people’s porches will build your visibility and keep you top of mind. This real estate industry turns over almost 100% every 5 years, so it’s safe to assume that there are going to be a lot of clients who will find their original agent gone. If we stay in front of these people, we’ll be the next agent they think of.