Winning with Your Database & Client Events in 2023
Level up your real estate game with today's episode of the Live UNREAL Podcast! We're diving into the crucial topic of winning with your database and client events in 2023. With the increased demand for adding value to databases in the real estate industry, some agents have been struggling with getting results and are actually experiencing a decline in production because they’ve been using the same methods and techniques. If you’re having the same issues, Jeff and Taylor Kerrigan have the perfect solutions you've been looking for. They have a successful plan in place that has helped them close over 1,200 transactions this year, with a significant portion coming from their database. They'll be sharing new and innovative ways to add value to your database and client events, which you can implement to help grow your business. Don't miss this opportunity to learn from two experts in the field, who are ready to share their knowledge and experience to help you reach your goals. We also discussed; The perfect time to host a client event The five different types of databases The six things agent’s usually miss when hosting client events Quotes “Your first step is to make sure that you have a database, and that you're keeping track of who your clients are.” “Doubling down on the database is truly something that you want to squeeze more out of this year.” “If you're doing one thing for your database right now per month, step it up to two; if you're doing two things, step it up to three.” Key Points 1. Updating your database plan is crucial because what was important to your clients three to five years ago is different from what they value today. 2. Client events are profitable but there are a few things you need to do to make them successful: Know when to host them Invite your entire database Encourage your database to bring a guest Your venue should have a stage, a microphone, and a speaker Focus on growing your social media exposure Have strategies in place to maximize your guests’ time at the event Support a nonprofit Prepare giveaways that your guests will actually like and keep 3. To effectively maintain contact with your database, it's important to consistently engage in various forms of outreach such as calls, events, mailers, and email blasts. In addition, you should aim to find innovative ways to provide value to your clients without breaking the bank. Here are a few examples: This February, you can make a reservation at a popular restaurant, call your client, and suggest they have their Valentine’s Day dinner there. You can also give your clients a bottle of wine and a heart-shaped pizza box as a small token of appreciation. When sending postcards, keep in mind that people appreciate entertaining content. Consider including a list of the hottest local restaurants to add a touch of fun to your postcard.