MacVoices #24050: TV+Talk - A Deep Dive Into Apple TV+ Strategy

In this edition of TV+ Talk, Charlotte Henry and Chuck Joiner look at the strategies streaming services, Apple TV+ in particular, are using in choosing their programming. Sports, original content, major video franchises, and back catalogs are all in the mix as our viewing options and habits evolve. With only so much time to watch and so many dollars to pay, how are (and should) viewers choose? Charlotte and Chuck discuss their decisions. Show Notes: Chapters: 0:00:18 New Year Greetings and Catching Up 0:02:11 Importance of catalog vs. new content on streaming platforms 0:04:08 Comfort TV and the popularity of catalog shows 0:11:22 Shifting Viewing Habits: YouTube on Smart TVs 0:13:18 Apple TV+ vs. Other Platforms: Pros and Cons 0:16:33 Apple's Documentary on Lionel Messi and MLS Coverage 0:19:49 Leveraging Resources: Investing in Expansion 0:20:36 Apple's strategic position and the future of streaming services 0:23:13 Challenges of discoverability and awareness in streaming platforms 0:25:40 Apple's unexpected success with the Lionel Messi documentary 0:26:29 The need for effective advertising and promotion of Apple TV Plus content 0:28:28 Noel Fielding and British Humor on Apple TV Plus 0:34:09 Apple's Success in Awards Season 0:37:17 Killers of the Flower Moon's Impressive Academy Award Nominations 0:42:53 Apple's Potential Content for Vision Pro 0:44:37 Where to Find Chuck and Charlotte Online Guests: Charlotte Henry is a media junkie, covering how Apple is not just a revolutionary tech firm, but a revolutionary media firm. She is based in London, writes and broadcasts for various outlets, and is the author of Not Buying It, an examination of fake news. You can find her on her The Addition blog, her podcast, in her The Addition newsletter on substack, and on Twitter, Facebook, Instagram and TikTok. Links: FlixPatrol - TOP 10 on Streaming in the United States on February 6, 2024 https://flixpatrol.com/top10/streaming/united-states/ Most Popular Lists - Most Popular TV (English) - February 4, 2024  https://www.netflix.com/tudum/top10/most-popular/tv Netflix: Users spent 812 million hours watching The Night Agent  https://www.bbc.co.uk/news/business-67688722 Guests: Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss 00:00:00 Introduction to Apple TV Plus strategy on Mac Voices. 00:00:18 New Year Greetings and Catching Up 00:02:10 Importance of catalog vs. new content on streaming platforms 00:04:07 Comfort TV and the popularity of catalog shows 00:11:21 Shifting Viewing Habits: YouTube on Smart TVs 00:13:17 Apple TV+ vs. Other Platforms: Pros and Cons 00:16:33 Apple's Documentary on Lionel Messi and MLS Coverage 00:19:49 Leveraging Resources: Investing in Expansion 00:20:36 Apple's strategic position and the future of streaming services 00:23:12 Challenges of discoverability and awareness in streaming platforms 00:25:40 Apple's unexpected success with the Lionel Messi documentary 00:26:29 The need for effective advertising and promotion of Apple TV Plus content 00:28:28 Noel Fielding and British Humor on Apple TV Plus 00:34:08 Apple's Success in Awards Season 00:37:16 Killers of the Flower Moon's Impressive Academy Award Nominations 00:42:53 Apple's Potential Content for Vision Pro 00:44:36 Where to Find Chuck and Charlotte Online 00:46:02 Introduction to Advertising handled by BackBeat Media