Greg Hoffman Former Nike CMO: Creative Leadership Lessons & "Emotion by Design"
Former CMO of Nike Greg Hoffman from Portland Oregon joins Business Psychologist Michael Costello (Management Today) to share his Creative Leadership Lessons from his 28 years at Nike and the importance of art getting a seat at the table. In this episode Business Psychologist Michael Costello meets with Greg to explore: The Nike DNA - what is really in the DNA of the Nike culture and whether its employees are living the values of Nike's just do it slogan What the Brazil National Team Taught Nike About Creativity & the art of “Ginga” How Barcelona FC inspired radical collaboration over protectionism Leading through the Vulnerability and Discomfort of Creativity Bringing ideas to life with visuals metaphors & ownership Braking Down Barriers & Bias with Michael Jordan's Wings How Collaborating with Colin Kapernick Was An Imperative & Not A Risk Creating Connection To Kobe Bryant's Authentic Self with Metaphors & Humour Equally important Greg shares the intricacies of what creative leadership looks like in the Nike meeting rooms - to ensure inspiration takes place, that ideas navigate vulnerability, that there is flexibility in the process, methodologies to play with ideas and build upon them. Podcast Notes: Book by Gregg Hoffman: https://www.penguin.co.uk/books/144/1444209/emotion-by-design/9781847943545.html Nike CSR / Equality & Diversity Strategy: https://purpose.nike.com/how-we-stand-up-for-equality#:~:text=At%20Nike%2C%20we%20are%20committed,equal%20playing%20fields%20for%20all Gregg Linkedin: https://www.linkedin.com/in/greg-hoffman-1b196a25/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/jointheevolution/message