Dynamic capability - another innovation song
Continuing my quest to put key innovation management themes to music, here's another song. Lyrics below: You like to think you’re sitting on top of your technology Your gadgets are smart and cool ‘cos you do lots of R and DYour software’s fast - your data’s the bestYour packaging’s great - you can ignore the restThere’s only one problem left at your doorFolks don’t want your product any more…. ChorusSo you need… Dynamic capability In innovation it’s got to beDynamic capability At the heart of your philosophyYou can’t rely on the old routinesTo deal with problems you’ve never seenIn innovation the key to creation Is to keep on building up your……Dynamic capability, Dynamic capability Are you really using all the knowledge that’s out there?Trying new ways to open up, learning how to share?Not all the smart guys are working for youYou need to network, let ideas flow throughIf you’re not ready to trade what you knowIt won’t be just your innovation that’s closed! When Henry Ford started making cars, we didn't have a voiceBut now we don’t just want Model T’s – we want lots of choice!We’re all looking for customisationOut on the streets the word is ‘co-creation’Users can innovate, give them their sayBut if you don’t listen they’ll just walk away! If you'd like to explore more innovation stories, or access a wide range of resources to help work with innovation, then please visit my website here.You can find a rich variety of cases, tools, videos, activities and other resources - as well as my innovation blog.Or subscribe to my YouTube channel here