Olympian Colleen Quigley on Starting a Women's Running Team

Olympian Colleen Quigley joins the show to talk about her groundbreaking new running team: Meridia (01:00). We discuss how the name and identity were developed to reflect a fresh, feminine, athlete-driven brand (03:50), and how Colleen has evolved into a startup entrepreneur running a media-forward, athlete-first team (09:15). She breaks down what makes Meridia structurally different from other pro teams (13:45), the creative process behind the visuals and branding (18:07), and how merch and ...