Six Days To A Super Bowl Spot: Taking Risks and Fighting For Ideas You Believe In

Jasmine Atherton has made her career by living by the mindset of “Why not try?” when taking risks and evaluating career moves to proactively helping pitch ideas she believes in. In the midst of President Trump’s travel ban when the executive order was issued on Friday, January 27th, 2017, Jasmine Atherton found herself personally and professionally torn. Not only was she Iranian and had family in the country (one of the countries banned from entering the US) but she was professionally representing Airbnb, whose entire brand was built on the belief of building a world where we can all “belong anywhere.” What happens next is something that feels like a movie. A six-day sprint and race against the clock that led to Airbnb taking their opposition to the president’s travel ban to brand’s greatest stage: the Superbowl.

Om Podcasten

The career advice you wish you had years ago. Hosts Jeremy Schumann and Ro Kalonaros ask the top marketing talent behind the world’s biggest brands to reveal the discoveries that kickstarted breakthroughs in their careers, best-in-class learnings from their legendary CMO mentors, and the tactics you can use today to propel your career to new heights. The cheat sheet for your career from the next generation of marketing leaders. Because great work only gets you so far.