Marketing & Tech Book Club: The Choice Factory by Richard Shotton
In this episode of the Marketing & Tech Book Club Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy. The two chat about; >> Tech giant Uber's success with the application of psychological principals...and where it might fail due to the consumers inherent bias towards 'punishing unfairness' >> The application of the Pratfall Effect in recent ad campaigns by Carlsberg and Argos >> Richard's advice for marketing newbies >> Why marketers might be failing to analyse their social listening data >> Why 'Brand Purpose' should not be the focus of marketing >> and plenty more.