Episode 10: Your Marketing Org Chart
In this episode, Casper and Jen discuss how they structure their marketing teams, from early stage startup to more established scale-up. How do we separate tasks and decide what positions we need to hire? What happens when you start off as a generalist but the team grows to the point where you need specialists? We cover our own experiences in these very situations, and the steps we took to work our way from marketing generalists to marketing specialists to marketing leaders.