Episode 109: When Brands Collide: Marketing Through M&A

When Brands Collide: Marketing Through M&A.What happens to your brand when your company gets acquired - or you're the one doing the acquiring?(Hint: It’s more than just slapping logos together and calling it a day.)In this episode, Jen and Casper tackle the real branding and marketing chaos that comes when two brands collide during M&A, including:Merge, separate, or blend brands? What actually works?Real-world M&A wins and where others went sideways - IT WAS CALLED HIPSTAMATIC! (IYKYK)Aligning teams and processes without creating chaosWhy culture clashes derail even the best dealsWhat startup marketers can steal from enterprise integrations.If M&A is in your future, here's your marketing playbook.