Episode 2: Leads Ads vs Branding
In this episode, Jen and Casper discuss the differences between lead ads and branding, how many resources should go into each, and how important they are in the overall marketing and sales cycles. The Binet & Field report Casper mentions can be found here: https://ipa.co.uk/news/binet-and-field-outline-key-formulas-for-brand-building-in-context