How To Scale Profitably: eCommerce Marketing in 2024 | #272 Wesley Hartley
Grow Your Store - The Ecommerce Coffee Break, a Podcast for Shopify Sellers and DTC Brands - En podcast af Become a smarter Shopify store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship. Perfect for everyone who sells online.
In this episode, we discuss eCommerce performance marketing and data strategies that will help you achieve profitable scale in 2024. Our featured guest on the show is Wesley Hartley, Chief Revenue Officer (CRO) at leaf.fmTopics discussed in this episode:What are some effective methods to mitigate companies dealing with attribution overlapHow shifts in privacy restrictions affected the long-term marketing strategies for ecommerce businessesWhat role do profitability metrics play when it comes ...
