Ep. 204: Marketing That Feels Good: Providing Clarity and Support for Customers with Caitlin
Many accidental entrepreneurs view marketing as "bad" or "slimy" because of previous experiences that felt that way. As someone who is trying to build a business that operates in a way that serves your customers in a way that helps them, you certainly want your marketing to feel good too. But the question is how to do this? In this article, I've interviewed an expert in creating a positive online experiences. Caitlin shares her pro-tips on how to approach marketing in a way where you are the guide to an excellent online experience that welcomes in your dream customers. We cover: How to approach and think about marketing in a positive way Mapping out your online experience like IKEA maps out their store Creating a marketing plan that works for you as well as your customers Taking care of your mental health all along the way Resources Mentioned: Caitlin's Website: caitiemeansbusiness.com Caitlin's Instagram: https://www.instagram.com/caitiemeansbusiness/ All podcast episodes: https://pod.link/1473751874 Amanda's Website: https://www.amandamckinney.com/ Amanda's Coaching Options: https://www.amandamckinney.com/coaching Amanda's Book: https://www.amandamckinney.com/book