Trucking's Broken Relationship: Can Broker-Carrier Partnerships Be Fixed?

Is the broker-carrier relationship broken? This episode explores how one brokerage, R2X, flipped the script by hosting an appreciation night for their top carriers. Instead of the usual transactional approach, they fostered genuine partnerships through face-to-face interactions, open data sharing, and dedicated support. Discover how this event not only boosted carrier morale and loyalty but also sparked new business opportunities, proving that treating carriers as valued partners is a win-win for the entire trucking industry. Hosted on Acast. See acast.com/privacy for more information.