Building and Protecting your Brand while Reducing Dependency on Google and Facebook: Rand Fishkin, Co-Founder of SparkToro, Author

Kicking off Season 2 of Martech Masters, Gabriel is joined by Rand Fishkin, CEO of Sparktoro and founder and previous CEO of Moz. In this episode Rand dives into subjects such as empowering business to build great brands with long term strategies, how to protect your brand by auditing your ads, fighting ad giants like Google and Facebook, who he thinks is currently marketing in the most unique and conscious way, and Rand’s love for storytelling, cooking, mixology, and more.