How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox
Martech Masters: Presented By Nextiny Marketing - En podcast af Gabriel Marguglio, Nextiny Marketing
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In this week’s episode of Martech Masters, Gabriel is joined by John Bonini, Director of Marketing at Databox. The two dive deep into the subject of podcasting and creating a video series. John explains how he got started into podcasting, how Databox’s podcast has evolved and the tricky parts of measuring success with a series. They also dig into content repurposing, how to do it properly, and who is doing it correct in the industry. Enjoy!
