Deal winning Cerillion targeting bigger contracts with bigger customers

Cerillion plc (LON:CER) is a growth stock. It's recognised as such by the many long-term ‘sticky' shareholders and by a city-respected panel who recently recognised founder and CEO Louis Hall as Executive Director of the Year. Hall owns more than 30% of the shares of the business that has seen "a quite steep rise in growth in share price within the last few years." That 'quite steep rise' is a seven-fold increase over the past five years. The company at a simplistic level provides enterprise software to telecoms businesses and it's doing well at attracting new customers and keeping them. Hall is proud of his team's efforts. "One of the things that we work very hard at is bringing onboard more of these larger customers and doing some larger, all-inclusive deals. We've gone from a business that ten years ago was selling perpetual software licenses and 20% maintenance support to a software service business selling quite large typically five-year, software or service deals that encompass license support, hosting a solution, managing the solution. And that's a much bigger stickier long-term recurring revenue scenario." The ambition is simple. "We have to keep working at planning up the value chain ladder and continuing to win deals with bigger, bigger customers, bigger deals."For more investment and economics analysis plus inspiration please visit our website masterinvestor.co.uk (https://masterinvestor.co.uk/).