Content as Utility: How to Create Useful Content

Content must be useful or it won't work.  What makes content useful to a consumer? In this episode, host Josh Van Dyk and Ian Truscott , Head Of Content - iManage , discuss how to create useful content and where to make it accessible to consumers.  We also discuss: - Why you shouldn't post content on five channels right from the start - Marketing technology as the backbone of content - How to make content more accessible to customers - Staying informed about content marketing Reach out to Ian on LinkedIn.  For the entire interview, tune in on Apple Podcasts , Spotify , or wherever you get podcasts.  Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.