Crafting a Compelling Narrative w/ SEO Research w/ Rachel Abraham

When it comes to SEO, people are always searching for the golden ticket. How can I rank on page 1 for my keywords? But SEO doesn't happen overnight. And it doesn't work unless you do. Somehow, your SEO research has to turn into a story people will consume. In this episode, Josh talks about SEO storytelling with Rachel Abraham who most recently served as the senior in-house content editor at HomeAdvisor. We also discuss: The relative pros and cons of building an in-house team vs. hiring freelancers Top automation tools for the SEO pro What to look for when hiring a content editor or writer Algorithm changes and how they influence the online reading experience For the entire interview, tune in on Apple Podcasts, Spotify , or wherever you get podcasts. Find Josh Van Dyk on LinkedIn or send him an email.

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.