Modern Commerce: Your Ticket to a Truly Adaptable Organization

The term “Unified Commerce” has been around for some time.  Though the vision for what it could accomplish was appealing, the tech just wasn’t there to make it a reality. Modern Commerce, however, has proven to be a realistic way of accomplishing the utopian vision of unified commerce. In this episode, host Josh Van Dyk talks with Filip Lindwall , Head of Sales and Sustainability Advocate at Columbus Sverige , about the concept of modern commerce. We also discuss: - The rules and benefits of modern commerce - Why breaking down silos is so important - Why people are shifting over to a content hub - Initial steps for transitioning to modern commerce Check out these resources mentioned during the podcast: - Radically Smarter Commerce Podcast  For the entire interview, tune in on Apple Podcasts , Spotify, or wherever you get podcasts.  Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.