Never Stop Selling: How to Build and Lead a Team w/ Erin Balsa

Question: What happens when you're a writer with no leadership training and you start to lead a team? Answer: You learn or burn. In this episode, host Josh Van Dyk talks about how to build and lead a content team with Erin Balsa, director of marketing at The Predictive Index. We delved into: How to use The Predictive Index to build out a team Assets that create awareness The most rewarding way to approach content creation For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts. Find Josh Van Dyk on LinkedIn or send him an email.

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.