The Key to Getting Your Audience to Buy is Personalized Content

Your ideal buyer is already having a conversation. They might even be having a conversation about your product or service. That’s why it’s so important to consistently churn out relevant content, so that you’re right in front of them when they’re ready to buy. But how do you figure out what to write about? Shondell Varcianna, CEO & Founder at Varci Media, has a fool-proof method for finding content topics worth writing about, and she shares it in this episode along with other tips and tricks for starting content production. We discuss: - Why personalized writing is so important - Creating relevant content with consistency - Handling multiple channels at once - Tips for starting content production Find more interviews like this by subscribing on Apple Podcasts, Spotify, or wherever you get podcasts. Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.