Using Virtual Events to Build Sustainable Community

As creative operations people are creating something, they can't walk down the hall anymore and say, “Hey, take a look at this…” Because now, everybody is spread out working remotely or working from home. This shift only increases the need for community and solutions that allow workflows to happen across so many different locations. In this episode, host Josh Van Dyk interviews Milly Louch, Marketing & Communications Manager at Henry Stewart Events, about using virtual events to create community for digital asset management and creative operations teams. We also discuss: - How Henry Stewart Events got into the Digital Asset Management space. - Audience numbers during 2020 versus 2021. - The challenges that come with building a sustainable community. - How to be innovative and maintain consistency in creative processes. - Benefits of leaning into a niche base. This discussion with Milly Louch, Marketing & Communications Manager at Henry Stewart Events, was taken from our show Masters of Content. For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.  

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.