140. Start with a story, cook up success, w/Chef Marcus Samuelsson

Telling a clear story about your product is a basic entrepreneurial skill. But to build enduring impact, you need to help amplify other stories — those that surround you in your community and your customers.  Marcus Samuelsson has done just this with beloved restaurants such as Hav & Mar and Red Rooster, and through his media group that celebrates the richness of the world's cuisines and the stories embedded within them. Marcus shares how embracing a diversity of stories has let him create spaces where every individual's narrative is valued, and has opened up new avenues of inspiration for him as an entrepreneur and award-winning chef.  Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. On each episode of our classic format, founding host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — and a stellar lineup of guest hosts prove unconventional theories about how businesses scale. Guests share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey, too — failures, setbacks, learnings. From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor-in-chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity & inclusion, leadership change and much more.