2#3 - Leif Eric Fredheim - Customer Experience (Nor)

"Data is mainly used to create value for customers, both inside the company and outside!" Customer centric is one of the great mantras in data at the time. I wanted to get to the bottom of what Customer Experience actually means. So, whom better to as then Leif Eric Fredheim, Customer Insights Manager at Elkjøp and one of the top 100 Data, Analytics and AI professionals in the Nordics? We talked about the retail data quest, what we can learn from retain in other sectors and naturall...