22 // Brand

Brand is not just a name or a logo—it’s the character of a company and its products. Adam and Mark discuss the memetic and emotive elements of branding; brand as tribal identity; and Muse brand values like thoughtfulness and curiosity. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes Brand New history of the Heinz brand logomark Richard Branson / Virgin Pixar Nike / the Swoosh / Just Do It 37signals Tarsnap Sabaki the Muse newsletter The 22 Immutable Laws of Branding FedEx business biography memetic Notion illustrations by Roman Muradov Cragistlist and brutalist web design proof of work typography of Apple, Inc. packaging design on 99designs Harley-Davidson consumerization of IT and Bring Your Own Device BlackBerry, corporate VPNs administrative legibility