32 // Pricing

Pricing a product is one of the most difficult and high-stakes part of running a software business. Adam, Mark, and Lennart discuss the latest pricing updates for Muse; the pros and cons of selling through the iOS App Store; concerns with subscription payments for software; and why it’s important to be experimental and iterative with your prices. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes Lennart Ziburski Potsdam, Germany Ink & Switch essay on the Muse prototype Desktop Neo The Cloudfall Muse pricing idea maze psychology of why most prices end in .99 conversion rate freemium total cost of ownership Things Mars rover software static linking Heroku pricing pricing books: Priceless, Don’t Just Roll the Dice, Pricing on Purpose pricing for the enterprise Notion previous pricing / free tier with 1000 blocks Sublime Text nagware We’ve Always Had Freemium, It’s Called Piracy Muse newsletter where we first asked beta users to weigh in on price