43 // Storytelling

What do the Bible, TED talks, superhero movies, and Steve Jobs’ product announcements have in common? They use stories to share ideas, culture, and worldview. Adam and Lennart discuss this, and the role storytelling can play in product marketing and design. Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes the smell of autumn Muse is hiring Metamuse episode on our partnership model local-first engineer designer & storyteller the Bible superhero movies as modern myths TED talks Steve Jobs as a storyteller Steve Jobs introducing the iPhone (2007) marketing marketing funnel Muse’s onboarding dark patterns the medium is the message lecture copywriting hero shot html video responsive design CSS transitions scroll hijacking Explorable Explanations WordPress, SquareSpace Notion blew up on TikTok vignette aspect ratio Guy Gavriel Kay worldbuilding iPhone 1 notes app skeuomorphic slide to unlock BlackBerry iPhone 1 commercial “Calamari” Muse Pencil toolkit iPadOS PencilKit Metamuse episode on tool switching marketing design