82. How to Align Personal Expectations w/ Business Growth (ft. CEO Erik Jacobson)

THE MAN, MYTH, LEGEND: Erik Jacobson is on the podcast!! He is the man behind MissUnderstood Podcast production, a long term friend, + mentor to me in this crazy podcasting industry. I first connected with Erik long before I ever had a podcast, but, with his words of wisdom and flourishing podcasting business he help me jet-set the production of my podcast in 2020 in ways I never thought possible.  In today's episode, I'm talking with Erik about foundation qualities and tips for starting/owning your own Business. Erik owns multiple businesses (that's right) which he built from the ground-up.  As CEO of Lemonpie (a podcast PR agency) and Hatch (a podcast editing & strategy subscription service), he has now helped over 200 brands use podcasting to build brand awareness and trust, generate qualified leads, and drive revenue. He grew Lemonpie from 0 employees and $0 in revenue to a team of 11 and 7 figures in revenue. Completely bootstrapped, with zero paid marketing. He has also grown Hatch from 0 to 50+ customers in 18 months. Erik is passionate about the power of podcasting for businesses and brings his deep domain expertise, experience, and perspective to every conversation. He's not just a CEO, but a Husband, Dad, incredible friend + shares with us how he manages to balance it all. Tune in to hear the reality of business development and how to align your own personal expectations with the actual growth of your business! Love Erik? Here are links to all his companies & social media! https://www.lemonpie.fm/ https://www.hatch.fm/ https://www.lemonpie.fm/brands-that-podcast https://twitter.com/erikbison https://www.linkedin.com/in/erik-jacobson-78811b54/ — Love this episode? — Follow @missunderstood.podcast + @kellie.sbrocchi on Instagram for episode updates + more. Special thank you to USEHATCH.FM for producing this episode.