Episode 16: How to use creative strategy to build successful mobile game ads with Vungle and Rovio
In this episode of The Mobile GameDev Playbook, we’re discussing how to use creative strategy to build better mobile ads. We look into what creative strategy is, how it’s implemented and what might change for user acquisition in the post-IDFA world.Vungle joins our podcast for the first time since acquiring GameRefinery earlier in the year - bringing all its mobile advertising expertise. Angry Birds developer Rovio also joins in the chat to discuss all things creative. Dive deep into the topic with host Jon Jordan, Vungles’ Global Head of Creative Labs Gavin McNicholl, Mobile Pod Lead Natalie Suthons and from Rovio, we have Senior Performance and Marketing Specialist for Small Town Murders, Jussi Naapuri and Performance Marketing Manager for Angry Birds Dream Blast Ann-Marie.You can now find The Mobile Game Dev Playbook on video and the usual podcast platforms. Thanks for listening!