178 - Help the People Swimming Towards You

Every once in a while, I get to work with a coach that I really trust.  When that person told me to ‘help the people swimming towards you’, I listened.  If you’re pursuing and chasing clients right now, there might be a reason why you’re having a challenge closing.  Let me tell you, this is one of the toughest places I’ve been in in my career and it’s probably more recent than you’d expect.  When I got to the place where people were actively pursuing me, the entire game changed.