305 - Eat Your Own Dog Food

Eat your own dog food, what does that even mean? When this phrase was first shared with me I had no idea! In essence, it means we must do on the inside everything we say on the outside.  We have to apply everything we sell to other people. In my company and in my personal life this is something I follow obsessively.  I use my programs, my wife uses them, my kids are starting to use them and my whole team uses them at work and in their individual lives.  That’s how we know it works and it’s going to have a dramatic effect on you.  We want to make sure that we are always an example of our content. If you’re coaching something and you’re not applying it yourself, you’re a liability.