Byborre and Nike ACG

We meet Borre Akkersdijk, co-founder of Byborre, a textile studio based in the Netherlands that specialises in sustainable and innovative fabric design. Plus, Bob Sheard, friend of the show and co-founder of brand agency Fresh Britain, stops by to discuss the power of logos and how Nike’s iconic swoosh almost got in the way of its expansion into the outdoor clothing market. See omnystudio.com/listener for privacy information.