Eureka 227: Maude

Éva Goicochea is founder and CEO of Maude, a Brooklyn-based personal-care brand launched in 2018. Intimacy and inclusivity are key words for the company, which aims to modernise and update the conversation around personal health and wellness. Goicochea is also co-founder of watch brand Tinker Watches and recently brought actress Dakota Johnson onboard to serve as Maude’s co-creative director and oversee the company’s sustainability initiatives. See omnystudio.com/listener for privacy information.