Vuori

Inspired by California’s active, coastal lifestyle, Joe Kudla launched athletic clothing brand Vuori in 2015, aiming to blend the principles of ethical manufacturing, sustainability, community and quality. Here the CEO and founder shares the ups and downs of his career so far and tells us how Vuori secured major investment and a multibillion-dollar valuation by pushing the boundaries of activewear.See omnystudio.com/listener for privacy information.