S2 Ep. 17 Should you niche down to find an audience for your film?

This week I’m asking if defining your audience can help you connect with the right people – or if niching down is actually limiting your film’s reach.  Because I’ve found that a lot of people out there – filmmakers and film-lovers alike – think that “great” films appeal to everyone. And in the early days of my career, I was one of them. I distinctly remember sitting in front of a commissioning editor with a new project I was incredibly excited about. When they asked me who it was for, I said “My project is SO important! I know everyone will want to see it.”  The editor giving me a stern look and responded “Well my channel isn’t for “everyone”. So it’s probably not a good fit for us.” It was mortifying. But a valuable lesson at the same time.  These days, whenever a client comes to me with a video idea and tells me their target audience is “everybody”, I know I’m in for trouble. But I also get it.   With so many people using streaming platforms to watch videos, it’s tempting to get caught up in the idea that you should market your content to everyone with a smart device and a stable Internet connection. The thing is, your video isn’t going to relate to the five billion people online every day.   So really, to answer my own question – no, I don’t think that niching down will limit your film’s reach. In fact, I think it will ensure it gets it front of the right people, leaves a lasting impression and makes genuine impact.   I explain why in this episode. Listen in! To join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audienceYou can learn more over at the Moonshine Communications Academy:  https://www.moonshinecommunicationsacademy.com/You can also follow us on social via these links: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagencyhttps://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

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The weekly Moonshine Moonshot podcast is all about the things they don't teach you at film school.  Host Sue Collins helps independent filmmakers grow their skills and build sustainable careers.  Indie filmmaking is not easy.  Sue has done the hard yards and for the past 15 years she's specialised in documentary and impact films.  Her work has reached millions around the globe through theatrical release, VOD, broadcast television and everything in between. Sue shares with you the business of filmmaking along with great tips on how to make great films that reach their intended audience.  Join this weekly podcast to learn how to make your project the best it can be.