443: Launches vs. Evergreen: Finding the Best Fit for Your Business with Ross O'Lochlainn

In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth.You'll Learn:Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.How to create consistent revenue streams without burning out.The importance of making offers regularly and why it's key to your business growth.How to balance creativity with business needs, so you’re doing the work you love and getting paid well for it.Practical steps to move away from the all-or-nothing mindset of launches.How Ross structures his offers and marketing to keep sales flowing year-round.Links:Download Ross's Hook Frames Tool: 10 Energizing Hook FramesBook Mentioned: Accidental Genius by Mark LevyConnect with Ross: Ross O'LochlainnGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.