444: BTS of My Million Dollar Content Strategy

Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach I use to fuel my 7 figure business. I'll share the systems and processes behind the scenes, what content is performing, what isn't, and the steps my team and I take to ensure our content stays fresh, engaging, and results-driven. Get ready for an inside look into my content machine and the tweaks you can make to level up your own strategy.You'll Learn:Why amplifying what makes you unique is key to cutting through the noiseHow I’ve dialled in on my ideal client and use that to drive our content directionThe systems and tools we rely on to produce content consistently (and how to simplify your own process)What's currently working in our content strategy—quotes, carousels, Reels, and moreThe importance of tracking content performance and being curious about the resultsTips for building a lean, effective content team (plus some AI tools to make it happen)Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.