Startup Series: Rubi

Today's guest is Neeka Mashouf, CEO & Co-Founder of Rubi. Rubi turns carbon emissions into carbon-negative textiles with synthetic biology. Fabrics made with Rubi technology are net carbon-negative, water. land, and chemical-neutral, 100% traceable, and naturally biodegradable. Rubi is the definitive, turn-key solution to achieving industry-wide sustainability and creating a future where production of goods and polluting the earth are no longer inherently linked. No more plastics, polyester, or dead-end materials that create another form of permanent waste ending up in landfills or incinerated, clouding the air with even more CO2 pollution. Rubi is revolutionizing the supply chain to actually remove CO2 from the atmosphere with every garment created. In this episode, we cover Neeka's journey to entrepreneurship, to becoming committed to acting to address climate change, and how those paths came to intersect. We also cover Rubi's origin story, vision, progress-to-date, and key priorities, and have a great discussion about what it will take to decarbonize the fashion industry, how Rubi can help, and what else we can do to accelerate progress. Enjoy the show! You can find me on twitter at @jjacobs22, @mcjpod, and @mcjcollective, and via email at [email protected], where I encourage you to share your feedback on episodes and suggestions for future topics or guests. Episode recorded April 8, 2022