N°25 — Katie McCrory

Katie McCrory leads the Life at Home global team at IKEA, where she oversees the production of the annual global Life at Home Report. Katie bought into the principles of Design Fiction, particularly the focus on the "everyday", and commissioned me to work with her team to bring some clarity and acuity to the global research 2021 results with some Design Fiction, ultimately delivered within the Life at Home Magazine. In this episode, Katie and I talk about the role of Design Fiction in corporate contexts, and a bit "behind the scenes" as to how we effectively and efficiently achieved some impactful and meaningful results and delivered them in the Life at Home Magazine. Please consider supporting this podcast. You can do so over on https://patreon.com/nearfuturelaboratory. You can also "buy" me a "coffee" over at https://ko-fi.com/bleeckerj or disintermediate and support us directly by sending $ETH to bleecker.eth.  If you're into this kind of material and the discussions and work surrounding it, consider joining the Near Future Laboratory Discord! General Seminar is entering Season 2 — be sure to check it out and sign up, and you'll definitely want to sign up to the Design Fiction Newsletter. To find out more about me and my work or to talk about work, visit my portfolio site here: https://julianbleecker.com and reach out. https://lifeathome.ikea.com/ https://lifeathome.ikea.com/wp-content/uploads/2021/12/IKEA_LifeatHome_Magazine2021.pdf https://lifeathome.ikea.com/wp-content/uploads/2021/10/Data_LifeatHomeReport_LAHR21.pdf https://shop.nearfuturelaboratory.com/products/design-fiction-a-short-essay-on-design-science-fact-and-fiction https://julianbleecker.com https://ko-fi.com/bleeckerj https://buttondown.email/designfiction