Post-Pandemic Marketing

According to the National Council for Behavioral Health, over 70% of adults in the United States have experienced some kind of traumatic event at least once in their lives. A very severe reaction to traumatic events can stem from childhood abuse or neglect, war and other forms of violence, physical, emotional, or sexual abuse, accidents, natural disasters, grief and loss, witnessing violence, cultural, intergenerational and historical trauma and medical interventions.  I think about this often in my marketing, as funny as that may sound - because there is very much a connection between the two. Many people experienced extreme trauma during the pandemic. They lost people that they loved, or at least knew of somebody who lost somebody that they love. So when we're marketing, and we're selling to the general public, it's important for us to know and realize that we are selling to people who’ve experienced trauma. And as a marketer, I try to stay as trauma informed as possible.  So how do we operate as marketers with integrity in this post traumatic world that we are living in? How do we approach things so that we are not only helping and creating a new possibility for people who might not even know what's on the other side of their healing, but that we're calling them forward in a way that is relevant, that has a high level of integrity and is helpful? I want to share with you some of my thoughts around this topic in this episode. If you've been loving the Next Level Leap podcast, would you just stop what you're doing right now and give us a quick review? In the Library Tab under Shows, click on the podcast subscription and scroll down to Ratings & Reviews to give it a star rating. Click Write a Review, if you wish, then click Send when finished. We appreciate your review so much. Thank you!