Ajay Kapoor — Building The Modern Marketing Machine

Ajay Kapoor, an award-winning executive at General Motors, joins Allyson Dietz and Sam Shapiro-Kline to discuss the transformation that today’s marketing drives for all types of organizations from startups to scaled enterprises. Follow along as they dive into how marketing adapts to evolving consumer needs, data depreciation and brand legacies. Hear Kapoor’s take on reverting back to the pre-digital revolution, potential growth for General Motors, and why people feel the need to name inanimate objects.