Fariba Zamaniyan – Real Housewives & the Realities of TV Advertising

Fariba Zamaniyan, VP of Advanced Media and Advertising at Xperi Corporation (TiVo), speaks with Allyson and Brett about how creative advertising has evolved in its delivery and targeting. They discuss everything from how Fariba got her start in television advertising, research, and analytics, to what she’s learned from the pharmaceutical and consumer packaged goods industries. Listen out for how advertising creative has changed, the impact of different media, what’s next for subscription services, and why data is the new oil.