Jess Simpson - How to Avoid Data Strategy Overload: What the Heck to do First?

Jess Simpson, SVP of Global, Identity, and Technology at Publicis Media, speaks with Allyson and Devon about data trends, clean rooms, and how brands should carry on in the face of massive disruption and strategic overload. Listen out for why Simpson believes the magic quadrant of data, tech, media, and creative is making a comeback and why the future of identity lies in an “exercise bike and a peas, potato and meatloaf” approach.