Joanna O’Connell - Forrester on Consumer Choice, Data Deprecation, Key Marketing Disruptors

Joanna O’Connell, VP and Principal Analyst at Forrester, speaks with Allyson and Devon about O’Connell’s path to becoming an analyst, how she finds her focus in a rapidly evolving world and the importance of asking higher order questions in order to carve a new path forwards. Together, they reflect on consumer choice and control, address the danger of creative stagnation, while homing in on how identity should be driven by use case. Listen out for when they examine the background and thinking around O’Connell’s new report: The Future Of Advertising Is Imminent Upheaval And You're Not Ready For It.