Lauren Fisher – To Identity and Beyond

Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, speaks with Allyson and Brett about the impact of privacy regulation and the pandemic on advertising, the critical role of identity as the backbone of first-, second, and third-party data strategies, and market perceptions of data clean rooms. Join them as they deep dive into everything from data lakes, the importance of cross-channel perspectives and measurement, and their predictions on how first- and second-party data will come together as third-party data restrictions come into play. Listen out for Fisher’s advice about identifying and targeting an audience and freeing your organization from outdated practices.