Mark Costa - Transformation of OOH: Why It’s Best Suited for Omnichannel

Mark Costa, Chief Digital Officer at JCDecaux, speaks with Allyson and Devon about how Costa made the unexpected move into the industry, how it has evolved since the pandemic, and why he believes the medium is best suited for omnichannel. Together, they talk numbers, street furniture that measures air quality, and look at the QR code’s comeback. Listen out for why Costa believe we can’t treat OOH screens as mobile screens.