The Science Behind Major Gifts: A New Framework for Fundraising

Send us a text This episode explores a scientific and psychologically informed approach to major gift fundraising with Bill Crouch, CEO of BrightDot. Bill shares his journey from higher education leadership to developing a consultancy built around understanding emotional intelligence and the balance of left-brain and right-brain thinking in fundraising. He explains how successful major gift work requires both analytical structure and creative relational engagement, and how teams can better le...