S1E2 The Words Matter, Part 2

The Words Matter, Part 2

This episode is all about the use of good customer reference stories to avoid the dreaded "please send me some information" in your selling.  We also discuss highly productive ways to review calls.

We also explore the answers to the great questions from Episode 1.  Thanks for the questions!

Featured non-profit this month is the Elimisha Children's Project, whose passion is to empower through education in rural Kenya.

Music composed and performed by Will Hackerson.

And for a laugh (or a cautionary reminder about keeping your stories tight), fire this up...  https://www.youtube.com/watch?v=5Rzao52ndNA

 Additional resources available at:  https://www.patreon.com/chackerson  

Om Podcasten

Welcome to Octane! Ignite the spark and fuel the flames! When you are cold in the wilderness, fire is a game-changer. It's what helps you survive, and lighting a fire has two phases: 1) the initial spark, and 2) getting that spark to grow into a nice fire. Octane is all about helping growth companies understand how to create the initial spark of growth and then nurture that flame during those early, tenuous moments to create the sales culture necessary for hyper-growth. For those that have experienced hyper-growth with me, I will be sharing some grounding principles and new learnings.