S2E1 - The Four Puzzles

In this episode, we will discuss why selling a disruptive technology is like playing 4 dimensional chess.  The four puzzles you need to solve are Emotional, Political, Solution Fit, and Financial.  Season 2 will build upon the foundation of Season 1, and the Four Puzzles will be explored as advanced topics throughout the season. For the visual about Metcalfe's Law, please visit www.patreon.com/chackerson.  This free show page has supplemental materials from all previous episodes as well.  While you are there, please consider subscribing.  100% of the proceeds go to helping single mothers break the cycle of poverty through the Jeremiah program.  (Jeremiahprogram.org) Thanks for listening!

Om Podcasten

Welcome to Octane! Ignite the spark and fuel the flames! When you are cold in the wilderness, fire is a game-changer. It's what helps you survive, and lighting a fire has two phases: 1) the initial spark, and 2) getting that spark to grow into a nice fire. Octane is all about helping growth companies understand how to create the initial spark of growth and then nurture that flame during those early, tenuous moments to create the sales culture necessary for hyper-growth. For those that have experienced hyper-growth with me, I will be sharing some grounding principles and new learnings.